ULTRA PANALO SA ULTRAPAK NATIONWIDE RAFFLE PROMO: A SILVER LINING AMID THE COUNTRY’S ASF CHALLENGE
UltraPak, one of the country’s leading hog feeds, manufactured by ADM, recently announced the conclusion of its successful nationwide raffle promo entitled “ULTRA PANALO sa ULTRAPAK.” The promo was mounted in support of the country’s hog raising industry badly hit by the African Swine Fever (ASF) pandemic in 2019 that saw a shortage of supply and prompted the country to import its pork requirements.
The live grand raffle event happened at the Radisson Blu Hotel in Cebu and was aired via live stream and posted in UltraPak’s official YouTube page. It was supervised by DTI representatives from Cebu. This was the brand’s first ever nationwide raffle promo and generated more than 15 million entries nationwide.
ADM Philippines Managing Director Lorenzo Mapua hailed the success of the raffle. “ADM Philippines’ commitment in helping alleviate the livelihood of hog raisers nationwide will be consistent. We want to ensure that our partners in the hog raising industry will have the support they for a profitable hog raising. This raffle promo is our way of showing them that despite challenges that the country has faced with the COVID-19 pandemic and the ASF among the farms, we at ADM Philippines will be steadfast with our mission to be their partner in their hog raising business” said Mapua.
Ultra Panalo sa UltraPak raffle promo awarded prizes that included Isuzu D-Max Pick-Ups, Rusi Chariot, Honda Beat motorcycles, Mini-Refrigerators, Smart TV, Samsung Cellphone, SM Gift Checks, home appliances and safety kits. A total of 758 winners received these exciting prizes from UltraPak. Other participating products in the promo include, PrimePAK, BudgetPak The Savermix Popular and Warhawk.
“It is with great pride and joy that the our first ever Ultra Panalo sa UltraPak has given our partner hog raisers and those in the poultry supply line of work, a motivation and a reason to continue with their business. All of us had to deal with the challenges of the pandemic and also the ASF, but what we achieved, as shown with the millions and millions of entries of our promo has inspired UltraPak to do more and continue to be grateful for the opportunity of serving the hog raising industry,” said Dominator “Joel” Durano, Sales Director, ADM Philippines.
The nationwide raffle promo was a big boost to the backyard hog raisers in light of the declining supply of pork and its subsequent rise in prices. Since the last quarter of 2019, the issue of the low supply as well as the rising price of pork has been of particular concern for the government and the general public. The price of pork meat in Metro Manila surged by 77 percent in January and has helped drive up the inflation rate of the meat sector by as much as 17.1 percent, according to the Department of Trade and Industry.
Dr. Aileen V. Guerrero, DVM, Product Manager of Ultra Pak has shared the company’s appreciation with the reception that the participants gave for the promo. “On behalf of Ultra Pak, we would like to congratulate the winners of our first ever nationwide raffle promo, Ultra Panalo sa ULTRAPAK we are very honored for the success of our activity as seen in more than 15 million entries from Luzon, Visayas and Mindanao. Your support will be our inspiration not just to have a bigger and grander promo in the future, but most importantly, to continue to produce high quality products and services as the brand’s commitment to our customers.
In a recent report published in pigprogress.net, cases of African Swine Fever (ASF), things appear to get under control in the Philippines. Reports show that active cases of ASF are declining and confined to less than 1 percent of the nearly 3,000 villages that recorded outbreaks since the first cases were detected in 2019. That happened as testing of an ASF vaccine is now underway in the Philippines.
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