Pick.A.Roo joins forces with Mayani, doubles down on organic fresh finds
Riding on the wave of an ultra fast-growing Internet economy in the Philippines, the Megaworld-backed lifestyle delivery app Pick.A.Roo creates a formidable team-up with leading agriculture technology platform Mayani in their shared bid of providing on-demand more organic produce at fresher quality to the health-conscious market.
“We partnered up with Mayani because our goal and initiatives are aligned when it comes to promoting local farmers and offering local organic produce. Our mission is to support local businesses and help expand their e-channels thru our app,” says Crystabelle Anne Gonzalez, the Co-Founder & Chief Executive Officer of Pick.A.Roo, which was just launched last August 2020 in the middle of the lockdown.
Gonzalez further remarked that they want their customers to discover a new way of eating healthy through a wide range of organic alternatives, as well as a healthy category for customers to purchase from the comfort of their homes.
Mayani, who has developed a grassroots network of over 72,300 smallholder farmers from Batanes to Batangas, is a leader in the farm-to-table space with a wide multi-category agri-assortment, including its core organic produce segment. Backed by Silicon Valley venture firm AgFunder and Asian family conglomerates, it has also secured key partnerships with the likes of the Department of Trade & Industry to bridge rural farmers to the urban market – a feat that includes its last-mile channel collaboration with Pick.A.Roo.
“We are very bullish in our outlook for on-demand fresh finds, especially organic ones. This strategic alliance ups our game even more as we take on that growing need of the market for locally-grown food amidst a fast-lifestyle,” says Josef Amarra, Mayani’s Co-Founder and Chief Operating Officer, who also take point for on-demand services.