MICHAEL KORS ANNOUNCES NEW BRAND AMBASSADOR: GAO YUANYUAN
Michael Kors is pleased to announce that award-winning Chinese actress Gao Yuanyuan is its newest Brand Ambassador. To celebrate her new title, Gao Yuanyuan will star in the Fall 2020 MICHAEL Michael Kors campaign, marking her fashion world comeback and first major appearance in nearly two years.
Gao Yuanyuan, one of the most celebrated and beloved actresses in China, will return to the big screen in the upcoming film Son of the Neon Night.
In addition to her impressive filmography, Gao Yuanyuan has covered countless magazines and is often seen in the front row of fashion weeks around the world.
As a friend of the brand, she helped cut the ribbon to open the first Michael Kors flagship store in China (Shanghai, 2014); sat front row at the Michael Kors Collection Spring 2015 runway show; and wore Michael Kors Collection to the 2015 Met Gala, as well as the 2015 Weibo Awards. In 2019 and 2020, she participated in the brand’s ongoing philanthropic campaign to end hunger, sharing photos of herself wearing the Watch Hunger Stop T-shirt to her more than 49 million social media fans.
“I’m always inspired by women who can do it all, and make it look easy. Gao has talent, grace, timeless beauty and always looks chic. We’ve worked with her in the past, and we’re excited to officially announce her as our brand ambassador and welcome her into the Michael Kors Family.” – Michael Kors
In her first role as brand ambassador, Gao Yuanyuan sports the must-have quilted Soho bag and the Hendrix crossbody in our Fall 2020 MICHAEL Michael Kors campaign. The images are set to be released on September 14, 2020.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc.,and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.