100 days of Caring
To kickstart the Christmas countdown, SM showed us the most uplifting way to best celebrate the season with “100 Days of Caring” featuring 100 days of spreading love, thoughtfulness, and care for one another and for the communities. Mr. Steven Tan, President of SM Supermalls, led 76 malls in pledges to give support to 100 beneficiaries per mall, ranging from fisherfolk in North Luzon to Indigenous Peoples in Mindanao.