Bally Chinese Brand Ambassador Announcement
Bally is pleased to announce the official appointment of Chinese actor Johnny Huang as its new Brand Ambassador. Huang’s role will reinterpret the Swiss luxury brand’s pioneering spirit and reverence for art, and nature, while espousing his confidence and strong personal style with understated elegance and edge.
Continuing Bally’s tradition as a global brand, and its relationship to China since entering the market in 1986, Huang will engage China’s younger generation, captured through his large following of 20 million on Weibo, building upon Bally’s robust retail network and digital ecosystem, with a presence in the Chinese mainland of 60 stores and e-commerce through its Bally.cn and WeChat Mini-Program as well as Tmall and JD.
Huang will be the face of Bally’s Autumn/Winter 2021 and Spring/Summer 2022 seasonal campaigns, and join regional festivity campaigns such as Chinese Valentine’s Day, which will be amplified across social media channels, out – of -home, and select media partnerships, as well as Tmall’s Heybox and All-Star promotions. The Autumn/Winter 2021 campaign is presented together with Huang alongside supermodel Zhao Jiali, and introduces Bally’s Legacy Continua collection of timeless design and craftsmanship. Exploring the brand’s 170-year history as leather architects, intimate images showcase emblematic brand details that draw inspirations from Bally’s DNA, such as elements of graphic design with the new B-Monogram and Alpine-inspired looks recalling the brand’s mountain origins.
Later this Fall, Huang will inaugurate the Bally Hike Pop-up in Beijing’s China World. As an avid nature activist and sports enthusiast, Johnny will host the launch of this special outdoors – inspired capsule featuring bold hiking boots, ready- to -wear, and accessories, created in collaboration with renowned fashion stylist Robert Rabensteiner.
Since his acting debut in 2016, the Dandong-born actor has garnered widespread attention and praise for his outstanding performances. In 2018, “Operation Red Sea” became a worldwide hit, with Huang’s heroic portrayal winning over audiences. He has also received a number of acting awards, such as Best Newcomer at the 13th Asian Film Awards and Best Actor in a Chinese Contemporary TV Series at the 24th Huading Awards. An extraordinary focus and dedication to his craft, similar to Bally’s design ethos, has paved the way for his rising success in China’s bustling film industry.
“We are thrilled to have Johnny Huang join us as Bally’s new Brand Ambassador. He is a formidable actor, and his dynamic personality and modern sense of style are perfectly matched with Bally’s pioneering spirit and cultural reverence.” —Nicolas Girotto, Bally CEO
“It’s a great honor to be chosen as Bally’s Brand Ambassador. This particular year is so special as it marks Bally’s milestone 170th anniversary. A brand with such a rich heritage is bound to carry forward the vitality of over a century of continuous innovation and design.” —Johnny Huang, award-winning Chinese actor.